The Online Marketplace Ecommerce Blog

We cover everything you need to know about building, launching and running online marketplaces

New to marketplace platforms? Start here:

10 Marketplace Business Models To Generate Revenue
The Complete List of Marketplace Platform Software
7 WooCommerce Multi Vendor Plugins for WordPress Marketplaces
What Features Does Your Marketplace Platform Need?
How shipping cost and speed affects conversions across marketplaces
42 Most Popular Online Marketplaces

Interested in MultiMerch software? Start here:

What's MultiMerch Standalone and what will it look like?
Automate your MultiMerch marketplace via Stripe
Selling, signup and listing fees in MultiMerch – how do they work?
Mastering shipping in your MultiMerch marketplace
Create recurring MultiMerch vendor plans with Stripe Subscriptions
Use Stripe Connect to instantly process customer payments to sellers

The Beginner’s Guide to Starting an Online Marketplace Business

multimerch beginners guide to starting an online marketplace business

As the founder of MultiMerch, I've seen my share of online marketplaces start with a promising idea, fail to generate traction and close down shortly after.

The reasons are all over the place – no market need, unsustainable business model, poor software choices, lack of marketing, you name it.

In this guide, you'll learn how to start a marketplace business – from doing market research and choosing the right business model to mastering operations, selecting software and building, launching and growing your marketplace platform.

But first...

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Use seller properties to create custom signup forms in MultiMerch

multimerch seller properties sharing

As a marketplace owner, you know how crucial a streamlined signup experience is for sellers joining your platform.

Up until now, MultiMerch has offered a basic set of fields for sellers to fill out during registration – including their store name, profile images and business information.

Today, I want to introduce Seller Properties – a new system that allows platform owners to create different sets of seller fields for different seller groups and display them during registration.

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How To Make Your Online Marketplace Stand Out And Beat The Competition

make your marketplace stand out header

The advent of online marketplaces has helped small businesses and entrepreneurs sell their products for decades. You don't have to set up your own online store, you've got a ready-made channel to sell your products, and the ability to operate around the clock means small businesses can scale fast.

However, with more possibilities, comes more competition. To make sure your platform connects with sellers in the most powerful way possible, you need to ensure that it stands out.

To rise to this challenge, follow the following tips and take on some practical advice to help your marketplace rise to the top!

This is a guest post created for us by Kayleigh Alexandra from MicroStartups.

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Introducing Typed & Category-Based Product Attributes for Better Product Catalogs

multimerch product attributes blog post header

Specifying product attributes when listing an item allows your sellers to make their products more appealing and more visible to buyers on your marketplace platform.

Attributes are displayed on product pages and used in faceted filters to make it easier for buyers to find the right products.

The upcoming MultiMerch version features a new system of typed, category-based product attributes that I'll cover here.

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