The Online Marketplace Ecommerce Blog

We cover everything you need to know about building, launching and running online marketplaces

New to marketplace platforms? Start here:

10 Marketplace Business Models To Generate Revenue
The Complete List of Marketplace Platform Software
7 WooCommerce Multi Vendor Plugins for WordPress Marketplaces
What Features Does Your Marketplace Platform Need?
How shipping cost and speed affects conversions across marketplaces
42 Most Popular Online Marketplaces

Interested in MultiMerch software? Start here:

What's MultiMerch Standalone and what will it look like?
Automate your MultiMerch marketplace via Stripe
Selling, signup and listing fees in MultiMerch – how do they work?
Mastering shipping in your MultiMerch marketplace
Create recurring MultiMerch vendor plans with Stripe Subscriptions
Use Stripe Connect to instantly process customer payments to sellers

How To Make Your Online Marketplace Stand Out And Beat The Competition

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The advent of online marketplaces has helped small businesses and entrepreneurs sell their products for decades. You don't have to set up your own online store, you've got a ready-made channel to sell your products, and the ability to operate around the clock means small businesses can scale fast.

However, with more possibilities, comes more competition. To make sure your platform connects with sellers in the most powerful way possible, you need to ensure that it stands out.

To rise to this challenge, follow the following tips and take on some practical advice to help your marketplace rise to the top!

This is a guest post created for us by Kayleigh Alexandra from MicroStartups.

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Introducing Typed & Category-Based Product Attributes for Better Product Catalogs

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Specifying product attributes when listing an item allows your sellers to make their products more appealing and more visible to buyers on your marketplace platform.

Attributes are displayed on product pages and used in faceted filters to make it easier for buyers to find the right products.

The upcoming MultiMerch version features a new system of typed, category-based product attributes that I'll cover here.

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Why use MultiMerch for your marketplace business (from the founder)

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"Hey Martin, we can get a cheap multi vendor module for a measly $100, why go with MultiMerch? You're expensive!"

I get these questions every now and then and I understand it – picking the right marketplace solution IS HARD.

Today, I will answer the question "Why MultiMerch?" by bragging about ourselves a little – honestly and overtly, in a no-bullshit way.

Here's why going with MultiMerch for your marketplace business is a good idea:

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Sellers, vendors, stores – how do MultiMerch marketplaces work?

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MultiMerch is an online marketplace platform or a multi-vendor platform – same thing.

This means you can use MultiMerch to build a two-sided marketplace where multiple vendors have their own store fronts and sell their own products.

In this blog post, I'll describe how the seller system works in MultiMerch in a nutshell.

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