If you're just starting out with online marketing, it can be tough. There's just so much of it: SEO, content, emails, social media, conversion optimization, paid advertising and more, and each is a whole new science in itself.
So, do you really need all of it? Heck, do you need any at all if you're just running a small online store?
When I first started looking into online sales and marketing, I was overwhelmed with all the information. Being a programmer was easy, but this was a completely new world. There are tons of great and even more mediocre marketing articles out there, but it makes this even more difficult for someone just trying to get started. Then I found one resource that helped me get my head together that I want to share with you.
It's an amazing article called The Noob Guide to Online Marketing by Unbounce & Moz. It consists of two parts: the huge 15,000,000 pixel infographic (shown below, click for the full version) that lays out all different areas of online marketing in a clear way and a 6 month marketing action plan for you to follow.
Basically, this is all you need to know about online marketing if you haven't done it before. You'll probably not need some things for your small local online store, but I'm absolutely sure that even following the plan loosely you'll be much better off than with no marketing at all.
That's it for today, let us know if this was helpful and have a great and productive Monday!