Design & system architecture |
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| Theme | Support for Journal & Basel themes, themes not included | Marketplace theme included |
| System architecture | OpenCart extension | Custom MVC framework + OpenCart extension |
| Responsive, mobile-friendly interfaces |  | |
Vendor profiles |
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| Unlimited vendor accounts | | |
| Vendor dashboards | | |
| Public stores and profiles | | |
| Product & order management | | |
| Analytics & reports | | |
| Vendor badges | | |
| Vacation mode | | |
| Favorites/following vendors | | |
| Vendor notifications (onsite, emails) | | |
| Manual approval of vendor stores | | |
| Map of vendors | | |
Product catalog management |
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| Unlimited products | | |
| Product publishing for vendors | | |
| Configurable product forms | | |
| Custom product types and attributes | | |
| Product options and variations | | |
| 30+ predefined product fields | | |
| Organize products into categories | | |
| Importing/exporting products | | |
| Digital products/file handling | | |
| Product wishlists | | |
| Multilanguage and multicurrency | | |
| Product reviews | | |
| Public questions & answers | | |
| Discount coupons | | |
| Manual approval of products | | |
Payments, order processing & monetization |
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| Parallel and aggregated payments between customers and vendors | | |
| Payment gateway integrations | Stripe Connect, PayPal Adaptive, PayPal Standard, 2Checkout, Authorize.net, Bank Tranfer & 25+ more | Stripe Connect, PayPal Adaptive, PayPal Standard, 2Checkout, Authorize.net, Bank Tranfer & 25+ more |
| Monetization via marketplace fees | Signup, listing, selling, category-based, product-based fees | Signup, listing, selling, category-based, product-based fees |
| Multivendor shipping modes | Per-product, weight-based, based on cart total, flat rate | Per-product, weight-based, based on cart total, flat rate |
| Automatic shipping calculation at checkout | | |
| Create your own custom shipping methods | | |
| Tracking numbers | | |
| Invoicing for customers and vendors | | |
| Automatic and manual vendor payouts | | |
| Products from multiple vendors within a single order | | |
| Order status change notifications | | |
Sales, marketing & promotions |
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| Simple, optimized checkout from multiple vendors | | |
| Discount coupons, special prices & bulk discounts | | |
| SEO-friendly out of the box | | |
| Customer review management | | |
| Social media sharing | | |
| Product questions & answers | | |
| Favorites/following vendors | | |
| Customer & vendor newsletters | | |
| Custom banners & blocks | | |
| Featured/recommended products & stores | | |
Communication |
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| Complaint management | Complaints, returns, disputes | Complaints, returns, disputes |
| Feedback management | Customer reviews, vendor feedback score, product ratings | Customer reviews, vendor feedback score, product ratings |
| Private messaging system | | |
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